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Asmaa Nusairi

Director, Centre for Continuing Education & Professional Development; Assistant Professor of Management

University of Sharjah

UAE

Dr. Asmaa Nusairi is a distinguished academic leader, business strategist, and expert in leadership development, organizational excellence, and professional education. She currently serves as Director of the Center for Continuing Education and Professional Development at the University of Sharjah and is an active member of the Advisory Board of the International Maintenance Association (IMA).


With extensive experience across academia, government excellence programs, aviation, business administration, and professional training, Dr. Nusairi has established herself as a leading voice in leadership, innovation, organizational transformation, and human capital development within the UAE and the wider region. Her work focuses on bridging academic knowledge with practical industry application to strengthen institutional performance, workforce capability, and sustainable organizational growth.


Dr. Nusairi holds a PhD in Business Management and has contributed to numerous initiatives related to leadership development, change management, creativity, organizational culture, human resources, and continuous professional education. She is also recognized for her contributions to scientific research, training programs, and strategic collaboration between universities, industries, and professional institutions.


In addition to her academic and executive leadership roles, Dr. Nusairi has participated as a lead assessor in multiple Government Excellence Programs at both Federal and Emirate levels within the UAE. Her expertise in governance, institutional excellence, and performance improvement has contributed to advancing best practices in organizational development and public-sector transformation.


Dr. Nusairi is also widely recognized as an international speaker, researcher, and published author with growing influence in leadership thought, emotional intelligence, innovation, and modern management practices. Through her professional engagements and public thought leadership, she advocates for values-driven leadership, lifelong learning, innovation culture, and human-centered organizational development.


As a member of the Advisory Board of the International Maintenance Association (IMA), Dr. Nusairi contributes strategic insight to support the advancement of global collaboration in maintenance, operational excellence, leadership development, workforce transformation, and industrial innovation. Her interdisciplinary perspective strengthens IMA’s mission to build a globally connected ecosystem focused on knowledge exchange, sustainable development, and future-ready industries.

Notable Affiliations / Other Roles

Internationally recognized speaker on Knowledge Economy and UAE transformation; former roles at Emirates Airlines and Knowledge & Human Development Authority (KHDA); speaker at Abu Dhabi Air Expo, Belt & Road Forum, Dubai Municipality Knowledge Connect conference

Asmaa Nusairi

PhD – Business Management (UAE Knowledge-Based Economy); Masters in Change Management & Innovation (Honors) – Hamdan Smart University, 2015; BA International Studies – Zayed University, 2007; Professional Diploma in HR – Australian Institute

Industry / Sector

Publication / Books

PhD thesis: 'An Empirical Study of UAE Transformation into a Knowledge-Based Economy'; published papers on UAE Knowledge Economy pillars; research on employee quiet quitting, knowledge withholding, and job demands (published author on ResearchGate)

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